Get to know the ChatClub modules

The main benefit of using ChatClub is that you don’t need to worry about the user flow or how to code it and can concentrate in what really matters: distribute your content, communicate and improve engagement with your followers. We can help you in this goal with our modules. The modules are features that you will provide to your users on Messenger. To choose them, you just need to click on the “Modules” button on the upper left corner of your screen:

modulos

A new page will open with some modules you’ve already choosen. You can drag and drop them to change the order they appear to the user. This is the main menu of your bot, your user will see it like this:

You can enable/disable them by changing the on/off button located under each module. If you click on the settings button (the gear icon) you will be able to configure the image, the text and other items. Each module has its own specific settings, but we’ll talk about this later. When you click the “+” button, you can add modules to your chatbot. To help you choose which modules fit better for you, we’ll explain each one of them:

  • Page contact: allows users to contact you through e-mail, external link or inside Messenger. If you choose the “Messenger” option, the ChatClub robot will stop, giving you control of the conversation. In this case, you can talk to the user using your fanpage inbox. If you choose the other options, the user will be redirect to your website or to send an email to you.
  • Group Chat: with a group chat inside your Messenger, your followers can get to know each other and talk about your brand in an environment controlled by you. You can configure the type of media that can be sent in the chat (videos,images,gifs or only texts) and you can moderate users that had an inappropriate behavior, banning them for 24 hours or forever. You can also customize the rules of your group chat, making clear what users can and can’t do there. It is possible to add chat administrators whom are identified with an emoji on the side of their nickname. You can choose which emoji you want to put and only administrators have this feature.To make these settings, you just need to click on the gear icon below the  group chat module or choose one of the options (Moderation or Settings) located on the left corner of your screen.
  • Categories: is a display module. You can show anything you want to your followers: videos, photos, products. Each of the registered items can have until 3 buttons and the buttons can take the user to an url or to another category.
  • Content channel: is the easiest way to segment your audience. With this module, you can create different channels for your users to subscribe and receive the content that matters to them. When a user clicks on a channel, he/she will be they subscribed to it and when you send a broadcast, you can target it to the right audience using the channels you created.
  • Quiz: is one of the best ways to create engagement within your Messenger. You can create a quiz with questions about your brand/page or any subject you want. The user can play alone or challenge another user. There is a ranking with the users that has the highest score.
  • Participation: with this module, you can ask users to send a message to interact with you and, for example, participate in a radio or TV show. It’s possible to receive text messages, audios, videos and pictures in this module.
  • Survey: you can make a survey with your followers to know their opinion about something. You just need to create a question and some options to the answers (limited to 10 options). On our website you can check the result.
  • Q&A: if your followers always want to talk to you on a regular basis, you can automate the conversation with the Q & A module. We configure some basic questions and answers to you, so you don’t  need to be always online to talk to your users. It’s quick and convenient way to answer the main doubts about your products and services.

Some of them you can add automatically to your chatbot just clicking on “Enable” button. The other ones, you’ll need to request for us, because they need some settings that aren’t available on our website yet. To request them, you just need to click on the “Request” button and send us an e-mail at contact@chatclub.me

In each module, the image, title, subtitle and text button can be customize by you. You just need to click on the gear icon, located bellow the modules that appeared on the “Modules” page and then click on “Edit”. A pop up will open and there you can change all the informations.

Sending content

The best way to talk to your followers is by sending them a broadcast. You can send messages containing text, videos and photos in a much more efficient way. Your followers will receive a push notification on their phones, enabling them to visualize  your content in that moment. We provide two ways of doing this: manually and automatically.

How to send a manual broadcast

Click on the “Send” button located on the lower left corner of your screen:

send

A new page will open. There will be some fields for you to fill in:

  • Channel: you can choose whom to send messages to. If you choose “All”, all the people who enter in your bot will receive it. You can segment your audience by using the content channels you previously created. You can see how many users will receive this message in “Estimated reach”.
  • Push notification: is the text that will be displayed in the push notification, limited to 80 characters.
  • Content to be sent: is the content that you want to send to your followers. If you just want to sent a text, you can write 300 characters. If you add a image or a button, the text will be reduced to 80 characters.
    • To add image or video: click on the button “Insert” and choose an image or a video from your computer. The size of the image should be 720×360 and the video needs to be less than 13 MB.
    • To add a button: click on the button “Add a button”. A pop up will be displayed on your screen:

pop-up

      • Button type: is the action that will be taken with the click of the button. You can redirect the user to a specific module or to a link
      • Button text: is the text that will be displayed on the button
      • Button link:  If your button type is “URL” you will type the link in this field. If it is “Modules” you can choose one of the modules of your chatbot to redirect the user.

         After that, click on the “Save” button. You can add up to 3 buttons.

After filling out these fields, you can take 3 actions:

  • Preview: is a test tool, only you will receive the message.
  • Schedule: if you don’t want to send the message right now, you can schedule it for another day or time.
  • Send now: the message will be sent in that immediate moment.

How to send a automatic broadcast

In this kind of broadcast you can add a RSS feed or connect with your Facebook feed. Click on the “Autoposting” button located on the lower left corner of your screen:

auto

Then, click on the “Add configuration” button and choose one of the options: RSS or Facebook.

  • RSS: you’ll be redirected for this pop up:
    rss
    Here you need to fill some informations:

    • Channel: you can choose for whom you will send the message. If you choose “All”, all the people who enter in your bot will receive. You can segment your audience using the content channels you previously created.
    • Notification title: is the text that will be displayed in the push notification, limited to 80 characters.
    • RSS URL: is just put the RSS link of your feed. To have a better result, use the RSS 2.0 Specification.
    • Frequency: determines how often the user will receive your updates:
      • Every update: everytime you have a new content, the user will receive a push notification with it.
      • Daily: once a day, the user will receive a summary of the new content. You can choose a specific hour and a timezone to send the message.
      • Selected days: choose specific days of the week to send the updates.
  • Facebook: you’ll be redirected for this pop up:facebook
    Here you need to fill some informations:

    • Channel: you can choose for whom you will send the message. If you choose “All”, all the people who enter in your bot will receive. You can segment your audience using the content channels you previously created.
    • Notification title: is the text that will be displayed in the push notification, limited to 80 characters.
    • Frequency: determines how often the user will receive your updates
      • Every update: everytime you have a new content, the user will receive a push notification with it
      • Daily: once a day, the user will receive a summary of the new content. You can choose a specific hour and a timezone to send the message
      • Selected days: choose specific days of the week to send the updates

After this, all your RSS/Facebook configurations will be listed and you can edit or delete them.

How to edit a schedule broadcast and how to see the results of your sending

If you click on the button “History” located in the lower left corner of your screen, you can see all broadcasts sent and scheduled. For those that are scheduled and haven’t been sent yet, you can cancel the sending. For those we have already been sent, you can check some metrics:

  • Audience: the number of users who received the message.
  • Conversion: if your message has a button (or more) you can check how was the percentage of people that clicked on it (unique clicks). If this field is with an “-” your broadcast has no buttons.
  • Total clicks: the total of clicks on the buttons (not unique clicks)

You can see other infos like who scheduled the message, the date, channel, status and the content that has been send.

How to promote your chatbot

As you’ve already set up your chatbot and chosen the modules, it’s important to tell the world about it. We provide some tools to help you promote it and and increase your number of users. Click on the “Promotion” button on the upper left corner of your screen:

promo

A new page will open with a set of promoting tools:

  • Landing Page:  is a custom site with your fanpage info as well as a button to send them to your Messenger. Example of landing page:

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  • Post to promote: is a post on your Facebook page. You can customize the text and when you click on the “Post into my Facebook Page” button, this text will be automatically posted directly on your fanpage.
  • Direct Messenger link: is a link that redirects users directly to your Messenger.
  • Button Generator: is a button that you can embed on a website. You can choose the color and the size of the button, then it’s just copy the code that is generated and paste it on your blog or website.

captura-de-tela-2016-12-06-as-14-23-23

We’ve notice that is not enough do only one promotion of your chatbot. It’s important to keep a constant communication with your followers about your chatbot, encouraging them to join your Messenger. We suggest you to write some posts on your fanpage with the direct Messenger link, explaining what they will find on your chatbot and why they should be there (in a few words, nobody reads big texts). Remember that the more people enter your Messenger, the greater your audience and subsequently your engagement with them will be.

If you have any doubt, contact us at contact@chatclub.me

Setting up your chatbot

There are some basic settings you need to do on your chatbot, for example, customize the welcome messages. Click on the “Setting” button on the upper left corner of your screen:

you

A new page will open with some messages for you to customize:

  • Greeting message: is the initial message displayed for the users when he/she opens your Messenger fanpage for the first time. You can customize it but we recommend keeping the message that instructs the user to click on “Get Started” to start the conversation.

get-started

  • Welcome image: is the image that appears when the user clicks on the “Get Started” button. This is an optional image.
  • Welcome messages: are the messages displayed after the welcome image, when the user clicks on the “Get Started” button. The goal of these messages is to welcome the user and explain what he/she will find on your chatbot. There are some texts that contain a marking of the user’s name (${user-first-name}). In this case, this placeholder will be replaced by the first name of the user.

onboarding

When the user clicks on the button “Ok, I got ;)” we’ll show a list of modules you  chose for your chatbot.

You can also choose the language in which messages will be displayed for the user (English, Portuguese or Spanish) and the last option is to enable or disable ChatClub of your Messenger.

If you have any doubt, contact us at contact@chatclub.me

The so called ‘Chatbots’ and 5 reasons to make one.

What are they?

Chatbot is a mechanism that allows your engagement to increase significantly by making vivid and different types of interaction come true and we are going to tell you how. The software behind chatbots is based on rules and possibly artificial intelligence that enables users to interact with companies, brands, sports teams, TV channels and more, through a messaging platform. Let me give you an example, let’s say that we are going to ask for an Uber, you could go to its app (if you already downloaded it in your phone), set your location and request it. With a chatbot you could easily contact Uber on your Messaging platform (Facebook, Skype, Twitter, Slack and etc.) and ask for a ride, with no need to download any app.

The chat built with a decision tree will not go any further than you programmed it to go. Its decisions will be taken based on a flow chart and it can be as complex as you want it to be. Using this approach the chatbot can focus in specific user problems through your business.

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On the other hand, the ones created using machine learning, as the name suggest, will learn with user’s interaction and it do not depend on language, but also understand commands.

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Why should I make one?

  • Be where people are: isn’t it easier to go where people are to give or sell what you want instead of double convince them: first to go where you are and t
    hen consume/get/buy what you want? Stores do not open in the desert and spend tons of money to take you there. It is an analogy to explain that people are already in messaging apps (Facebook Messenger for instance) so why try to move them where else? Your chatbot is already going to be born in a place full of people open to know and experience new things.
  • Potentiate your goal: your chatbot will be a new channel for you to delivery content, increase sales, reduce cost and what else you need it to do. Summing up with the point number 1, it will be a new channel that already counts with a lot of people.
  • Smarter, better, faster: the majority of the chat bots might not be smart yet, but it will eventually and will save a whole lot of work and time.
  • As easy as it gets: chat bots are simple and intuitive. Since it’s similar to a conversation flow it leads you to where you want to get.
  • Communication: you will be able to create a brand new channel to really communicate with your audience by sending them direct message. Today the interaction between your business and its followers ends up being really restricting since they can like, comment and/or share the post. Wouldn’t you want to contact your followers directly when you have something relevant to tell them?

It is important to keep in mind that the purpose is the key for your chatbot and sky is the limit when talking about features it can and/or should have to achieve its goal. Companies can reduce cost using a FAQ bot or even better, a SAC bot. Stores can increase sales and map user’s behaviors. TV Channels can make a cross platform and engage people again with TV. Everyone will apply each feature according to their public, but the first step is to start.

By: Larissa Cerchiaro